The Southwest Airlines Way



Publisher: America Media International (February 23, 2004) | ISBN: 1932378197| Language English | Audio CD in AAC | 62 MB

"The Southwest Airlines Way is by far the most comprehensive and insightful analysis of the success of this remarkable company. The book has scores of suggestions useful to managers in any industry on how to face competitive challenges."--Jeffrey Pfeffer, Professor, Graduate School of Business, Stanford University and Author of The Human Equation

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