The User Is Always Right



English | 2006 | ISBN: 0321434536 | PDF | pages: 312 | 41 mb

 

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Download:

http://longfiles.com/r8jv1ekz0mjr/The_User_is_Always_Right.pdf.html

http://onmirror.com/dhm31gbopiim/The_User_is_Always_Right.pdf.html

[Fast Download] The User Is Always Right


Ebooks related to "The User Is Always Right" :
The Manager's Legal Handbook
Capture My Attention: How To Stand Out Online with Creative Content
Dominate Your Local Google Search: A Step-by-Step Guide For Local Businesses; How To Be #1 In Google
E-Marketing Strategy Primer: Designed For Small Business
Food Security, Gender and Resilience: Improving Smallholder and Subsistence Farming (Earthscan Food
The Production of Space
Consumer-Directed Healthcare and Its Implications for Providers
Selling
Creating the Project Office: A Manager's Guide to Leading Organizational Change
Maçonnerie Cloisons sèches Carrelage
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.