Translating into Success: Cutting-Edge Strategies for Going Multilingual in a Global Age



Robert C. Sprung, "Translating into Success: Cutting-Edge Strategies for Going Multilingual in a Global Age"
John Benjamins Publishing | 2005 | ISBN: 9027231869, 1556196318, 155619630X,9027231877 | 261 pages | File type: PDF | 3 mb

A presentation of case studies that illustrate the state-of-the-art of language management. It covers a cross-section of "sectors", each of which has particular subtleties in language management: software localization; finance; medical devices; and automotives. The book also covers a cross-section of topical and strategic issues: time-to-market; global terminology management; leveraging Internet, intranet and email; centralized versus decentralized management models; financial and budgeting techniques; human factors; management issues unique to language projects; and technological innovation in language management. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. The text should be useful to translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students.

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