Visualising Facebook: A Comparative Perspective

Visualising Facebook: A Comparative Perspective

English | Mar. 7, 2017 | ISBN: 1911307363 | 238 Pages | PDF | 37 MB

This book is one of a series of 11 titles. Nine are monographs devoted to specific field sites in Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. The series also includes a comparative book about all our findings, published to accompany this title.
When we tell people that we have written nine monographs about social media around the world, and that they all have the same chapter headings (apart from Chapter 5), they are concerned about potential repetition. However, if you decide to read several of these books (and we very much hope you do), you will see that this device has been helpful in showing the precise opposite. Each book is as individual and distinct as if it were on an entirely different topic. This is perhaps our single most important finding. Most studies of the internet and social media are based on research methods that assume we can generalise across different groups. We look at tweets in one place and write about 'Twitter'. We conduct tests about social media and friendship in one population, and then write on this topic as if friendship means the same thing for all populations. By presenting nine books with the same chapter headings, you can judge for yourselves what kinds of generalisations are, or are not, possible.

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