International Dictionary of Marketing

International Dictionary of Marketing

English | 29 Mar. 2002 | ISBN: 0749435321 | 449 Pages | PDF | 1 MB

Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.

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