eCommerce 2016: Business, Technology, Society

eCommerce 2016: Business, Technology, Society

English | 17 Mar. 2016 | ISBN: 1292109963 | 912 Pages | PDF (True) | 12.43 MB

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce.

Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.


[Fast Download] eCommerce 2016: Business, Technology, Society

Ebooks related to "eCommerce 2016: Business, Technology, Society" :
Microeconometrics: Methods and Applications
Who Moved My Interest Rate? Leading the Reserve Bank of India Through Five Turbulent Years
Brand Management with Social Media: In Service Industry
The Forex Scam
The Hidden Wealth of Nations: The Scourge of Tax Havens
The Political Economy of Managed Migration: Nonstate Actors, Europeanization, and the Politics of De
Better Stock Trading: Money and Risk Management
Counterfactuals and Causal Inference: Methods and Principles for Social Research
China's Economic Revolution
The Kelly Capital Growth Investment Criterion: Theory and Practice
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.