Marketing the Populist Politician: The Demotic Democrat

Robert Busby, "Marketing the Populist Politician: The Demotic Democrat"
PalMac | 2009 | ISBN: 0230522270 | 256 pages | File type: PDF | 1,4 mb

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
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