The Ethnographic Interview

The Ethnographic Interview

English | February 15, 2016 | ISBN: 1478632070 | PDF | 247 Pages | 47.1 MB

A must-read classic for anyone academic ethnographers to market researchers involved with data collection from individual human beings.

The Ethnographic Interview is a practical, self-teaching handbook that guides readers step-by-step through interview techniques commonly used to research ethnography and culture. The text also shows how to analyze collected data and how to write an ethnography. Appendices include research questions and writing tasks.

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